The interest of using a tool dedicated to the media, interview of Yaël Dorfner, communication manager of Havas Paris agency, epresspack partner.
Epresspack, leading publisher of digital newsroom, launches with Havas Paris a new version of their 100% online newsroom.
The interview of Yael Dorfner, Press Manager at Havas Paris shows how digital newsrooms have become a must have for communication agencies.
"This platform, equipped with an innovative technology both web and email, allows us to manage on long term bases a very large number of contents, which are published and updated while keeping our targets updated on our latest news by mail. It obviously meets the needs of journalists and influencers "- Yael Dorfner
Read Yael Dorfner's interview in full: http://www.pubdigitale.fr/2017/01/de-linteret-de-creer-une-newsroom-intervie-de-yael-dorfner-press-manager-dhavas-paris-expert-digital/